World and Olympic sprint champion Noah Lyles has once again sparked intense debate in the track and field community. The outspoken Noah publicly rejected an offer to join Michael Johnson’s Grand Slam Track league.
The 27-year-old star made it clear that his decision wasn’t just about the money, but more about the league’s marketing reach and its ability to elevate his brand and the sport’s profile.
Grand Slam Track CEO, Michael Johnson
Noah Lyles engaged in early talks with Johnson but ultimately declined the invitation. Speaking candidly with former NFL MVP Cam Newton, he revealed that the financial offer was “not a fraction” of his current worth. However, Lyles emphasised that the issue went beyond dollars. He wanted a compelling promotional vision that would boost his visibility and help grow track and field’s mainstream appeal.
“When he asked me to join, I didn’t see enough marketing value to justify it,” Lyles said. To illustrate his point, he asked Newton if he had ever heard of Grand Slam Track. When Newton said no, Lyles declared, “That proves my point.”
Noah Lyles Faces Backlash from Fans
Noah Lyles
Lyles’ comments have divided fans. Some accuse him of putting ego before the sport, while others sympathise with his insistence on proper storytelling and exposure.
“Instead of demanding perfect promotion, he could have helped create it,” one fan commented on X, formerly Twitter.
The Netflix docuseries Sprint, which featured Lyles prominently, showed him the power of effective marketing. After its release, he gained unprecedented recognition beyond traditional track audiences.
Despite criticism, Lyles hasn’t closed the door on the league. He hinted that if Grand Slam Track improves its visibility and infrastructure by 2026, he might reconsider joining. For now, he remains focused on ensuring any platform he commits to aligns with his values and vision for the sport’s future.
Though the Grand Slam Track is still on the developing stage, there`s need to ensure it puts into consideration the marketing issue. hus empowering athletes in shaping their next chapter of professional track and field.
