Freweyni Hailu continues to make headlines in the world of athletics. The 24-year-old Ethiopian star has dazzled fans with her stunning performances, collecting medals and breaking barriers on both the indoor and outdoor tracks.
Her recent victories, including a gold medal at the 2025 World Athletics Indoor Championships in Nanjing and a dominant showing at the Grand Slam Track league in Miami, where she won the 1500m race on Saturday in 4:06.96 and, after finishing third in the 800m in 1:59.84, claimed the overall Slam title for the Miami meet. Her recent track record have solidified her reputation as one of the sport’s brightest talents.
Additionally, Hailu’s journey began in Werie Lehe, Tigray, where she first discovered her love for running in a local youth project. Her rapid ascent saw her join the Mesfin Industrial Engineering Club, and soon after, she represented Ethiopia on the world stage. Over the years, she has claimed multiple Diamond League wins and made history as the first Ethiopian to win three World Indoor medals in three different events.
Now, Swiss sportswear manufacturer On has snapped up Freweyni Hailu, welcoming her to their growing team of elite athletes. Hailu made her debut in the On gear at the Miami meet, where she won the 1500m and clinched the overall Slam title.
Speaking about her new partnership,the reigning World Indoor Champion expressed excitement, saying,
“For me, it’s important to partner with a brand that shares my dedication and passion for running, and with On, I’ve found that partner.”
On’s Athlete Manager, Niklas Buhner, praised her consistency and championship pedigree, noting that Hailu’s arrival perfectly aligns with the brand’s commitment to innovation and supporting athletes at the highest level.
“We are incredibly proud to have a double World Indoor Champion like Freweyni join the On Team. Her incredible talent, demonstrated by her World Indoor Championship wins and consistent high-level performances, aligns perfectly with On’s commitment to innovation and supporting athletes in reaching their full potential,” said Niklas Buhner.
Meanwhile, with On’s support, Hailu looks set to reach even greater heights in her already illustrious career.
