If you happened to watch Grant Holloway blaze through the 110-meter hurdles at the 2025 adidas Atlanta City Games, you surely noticed something special.
Beyond his unmatched speed and flawless technique, those sleek black-and-gold spikes flashing under the Georgia sun demanded attention. Coming off his gold medal win at the Paris 2024 Olympics, Holloway has been on an unstoppable victory lap. But his spikes have quietly become the real MVPs fueling his dominance across the hurdles.
Since turning professional back in 2019, Grant Holloway has stood firmly with Team Adidas, never straying from the Three Stripes brand. This partnership isn’t just about sponsorship logos or athlete endorsements splashed across social media feeds.
Adidas has been a consistent force behind Holloway, supporting him through three World Championship titles, one Olympic gold, and an astonishing undefeated indoor hurdles streak since 2014. That’s over a decade of consistent brilliance, all while wearing the same trusted brand on his feet.
At the Paris 2024 Olympic Games, Holloway laced up the Adidas Y-3 Adizero Prime SP3 Strung spikes, designed for power and precision. These spikes are not ordinary track shoes you pick off a retail shelf in your local store. Adidas engineers designed the lightweight, precision-threaded upper to deliver a sock-like fit that enhances control during high speeds. Beneath that lies a stiff carbon-fiber plate, giving athletes like Holloway an explosive boost off the starting blocks and over each hurdle.
After crossing the finish line and clinching Olympic gold, Holloway didn’t hesitate to praise his gear for its flawless performance.
In a post-race interview, he credited the spikes.
“These shoes carried me to victory.”
When it comes to financial details, Adidas has kept Holloway’s exact contract figures under wraps, but industry insiders have pieced together some educated estimates. For context, Noah Lyles reportedly secured a seven-figure deal with Adidas in 2023, setting a standard for elite track athletes. Olympic champions in track and field typically sign deals ranging from $500,000 to $1,000,000. These contracts often include lucrative bonuses for breaking records and winning medals on the world stage.
Holloway’s athletic resume makes him one of the most valuable figures in track and field sponsorship today. With a 2024 Olympic gold medal in the 110-meter hurdles, three World Championship titles (2019, 2022, 2023), and an unbelievable indoor hurdles win streak dating back eleven years, he’s a proven winner. Add in his social media presence, boasting 1.2 million Instagram followers, and it’s no surprise Adidas has invested heavily in maintaining their relationship with him.
The spikes Grant Holloway wears aren’t completely custom-built from scratch, but Adidas makes specific modifications tailored to his needs. Adidas adjusts Grant Holloway’s Y-3 Adizero Prime SP3 spikes to suit his six-foot-two-inch, one hundred ninety-pound frame perfectly. These adjustments ensure a perfect fit and optimal performance for hurdle clearance, an essential factor in his event.
In addition to personalized sizing tweaks, Adidas shaves extra weight off the soles of Holloway’s spikes, giving him a fractionally faster response time over each hurdle. Another subtle but significant touch is exclusive colorways, with his Paris 2024 spikes featuring a one-of-a-kind metallic gold finish. This design was flashier than the standard black and white models sold to the public, symbolizing his gold-medal ambitions.
Despite these adjustments, Adidas stays true to their production models, ensuring Holloway’s spikes aren’t radically different from what consumers can purchase.
As Holloway himself said during a 2024 interview with Citius Mag.
“It’s about trust. I know these shoes, they know me. Why mess with perfection?”
With the Tokyo 2025 World Championships on the horizon, there’s no doubt those signature Y-3s will be there, helping Holloway turn hurdles into history yet again.
