Eliud Kipchoge, the legendary Kenyan marathoner and world record holder, is a man who has etched his name permanently in the books of marathon History.
Fresh of the 2025 London Marathon, Kipchoge continues to inspire many in and off the track. While appearing at a business forum in South Africa, the marathon Legend drew a sharp comparison between Business and Sports.
Eliud Kipchoge, the marathon champion, recently addressed over 300 wealthy business leaders and investors in Cape Town, South Africa. At the meeting, Kipchoge drew powerful parallels between the worlds of sports and business. Enlightening the his audience with wisdom from his record-breaking career.
“There are many similarities between sports and business,” Kipchoge told the gathering. “That’s why I was happy to speak to over 300 investors and business leaders in Cape Town last week.”
He shared an analogy that resonated deeply: “I often use this example: A seed starts by growing down. That’s hard work. And no one sees it. But you have to do that work before you can break the surface.”
Eliud Kipchoge emphasised that true success begins out of sight, built on discipline and belief. “In all professions, success begins in silence, through discipline and belief,” he wrote.
The marathon legend’s words reminded his audience that every achievement starts with unseen effort. Whether in athletics or business, the groundwork laid in private sets the stage for future triumphs.
Eliud Kipchoge`s Business Career: From Marathon to Inspirational Entrepreneur
Building a Legacy Beyond Track
Eliud Kipchoge, celebrated as the greatest marathon runner of all time, has successfully extended his influence into the world of business and leadership. While his athletic achievements—including Olympic gold medals and the historic sub-two-hour marathon—remain unmatched, Kipchoge’s business journey reflects his discipline, vision, and commitment to positive change.
Key Business Ventures and Activities
- Brand Ambassador and Endorsements
Kipchoge has partnered with global brands such as Nike, Isuzu, Maurten, and NN Group. These partnerships go beyond traditional endorsements; Kipchoge often collaborates on product development and brand campaigns, using his story to inspire millions.
2. Eliud Kipchoge Foundation
In 2021, Kipchoge launched the Eliud Kipchoge Foundation. The foundation focuses on education, environmental sustainability, and community empowerment in Kenya. Through this initiative, Kipchoge invests in future generations and promotes social entrepreneurship.
3. Investment in Agriculture
Kipchoge owns and manages a farm near Eldoret, Kenya. He invests in agriculture, seeing it as both a business opportunity and a way to support local communities. His hands-on approach reflects his belief in hard work and long-term growth.
4. Motivational Speaking and Leadership
Eliud Kipchoge regularly speaks at international business forums, including events with top investors and executives, such as his recent address to over 300 business leaders in South Africa. He shares lessons on discipline, resilience, and silent preparation—values that resonate in both sports and business.
5. Business Philosophy
Kipchoge’s business philosophy mirrors his athletic mindset. He emphasises patience, discipline, and the importance of building strong foundations, comparing success to a seed that grows roots before breaking the surface. He advises leaders to work diligently behind the scenes and to believe in the process.
6. Influence and Legacy
Kipchoge’s business activities inspire entrepreneurs and leaders worldwide. He demonstrates that the principles of elite sport—consistency, humility, and belief—are equally powerful in business. By investing in people, sustainability, and innovation, Kipchoge is building a legacy that will endure far beyond his racing career.
