Olympic Gold medalist Sha’Carri Richardson is taking her brand to the global stage after officially signing with Wasserman for marketing representation. The sports, music, and entertainment powerhouse will now oversee the sprint star’s brand marketing initiatives in the U.S. and internationally.
Richardson, who first captured national attention in 2019 by breaking a 30-year collegiate 100 meters record as a freshman at the NCAA Division I Championships, has since become one of the most electrifying names in track and field. In 2023, she dominated both the U.S. national championships and the World Championships, claiming gold in the 100 meters and the 4×100 meters relay.
At the recent Paris Olympic Games, the Dallas-born sprinter cemented her status as a global star, securing a silver medal in the 100 meters and helping Team USA clinch gold in the 4×100 meters relay.
Wasserman will now help steer Richardson’s brand growth through strategic partnerships and marketing campaigns. Leading her representation is Lindsay LaBennett, who expressed enthusiasm about joining Richardson’s team.
“Sha’Carri is a powerhouse of a woman who knows exactly who she is, what she’s capable of, and the impact she can have on the world,” said LaBennett as qouted by The Hollywood Reporter.
“We’re excited to be part of her journey to elevate her business and brand globally.”
Already, Wasserman has helped Richardson land new deals, including a collaboration with wearable and mobile footwear company Hyperice and a partnership with Turtles chocolates for their “Slow Good” campaign. Looking ahead, Richardson is also set to work with the 50th Annual Colgate Games in 2026 — a premier amateur track and field event in the U.S.
In a statement, Richardson shared her excitement about the new chapter: “I’m excited to welcome Lindsay alongside Ashley, Emanuel, and so many others who have been instrumental in helping me build this foundation. The groundwork is in place—now it’s time to take over the world.”
Wasserman will work closely with Richardson’s business team, including manager and publicist Ashley Blackwood, and her agent Emanuel Hudson, as they chart her path to becoming a global brand icon.
