Olympic champion Noah Lyles is set to further increase his fortune following a lucrative new partnership with global sportswear giant Adidas, a brand valued at $16 billion.
In February 2024, Lyles extended his deal with Adidas, locking in a lucrative contract expected to carry him through the 2028 Los Angeles Olympics. While the exact figures remain under wraps, industry insiders suggest it could rival Usain Bolt’s reported $10 million-a-year deal with Puma Brand.
Adidas announced another major collaboration, and Noah Lyles is at the heart of it. The brand recently dropped a teaser video on social media platform X, unveiling the upcoming Adidas Originals x 100 Thieves Spring/Summer 2025 collection. The high-profile partnership merges fashion, sports, and e-sports culture, and Lyles is leading the campaign.
Adidas is banking on Lyles’ electric personality and track dominance to drive sales and fan engagement. In turn, Lyles stands to benefit handsomely, as his contract reportedly includes revenue-sharing clauses tied to sales of select merchandise.
With multiple world titles and Olympic gold already under his belt, Lyles is proving just as unstoppable in the business world as he is on the track.
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