When it comes to track and field royalty, Sha’Carri Richardson isn’t just part of the conversation, she is the conversation. With a blazing 100m personal best of 10.65 seconds, an Olympic relay gold from Paris 2024, and a 100m silver medal to her name, Richardson has cemented her place among the sport’s elite.
Who Sponsors Sha’Carri Richardson’s Spikes?
The global sportswear giant Nike has backed Richardson since 2019, standing by her through every high, low, and headline-grabbing moment. Even during her 2021 suspension following a THC-positive test that saw her miss the Tokyo Olympics.
Which Spikes Does She Wear on the Track?
At the 2024 Paris Olympics, Richardson hit the track in custom Nike Air Zoom Maxfly 2 spikes from the brand’s Electric Pack. Drenched in electric green, these spikes told a story. Etched with bold phrases like “I’m Not Back” and “I’m Better”, the shoes mirrored Richardson’s fierce comeback narrative.
Richardson’s shoes are custom-made by Nike’s innovation team, blending cutting-edge performance tech with personal, statement-making designs that match her larger-than-life presence.
How Much is Sha’Carri’s Nike Deal Worth?
In March 2024, Richardson signed a five-year, $20 million deal with Nike, one of the most lucrative in track and field history. The deal covers more than just her footwear. She’s become a face for Nike campaigns promoting mental health awareness, women’s empowerment, and inclusive sizing in sportswear.
Nike’s gamble on her redemption arc wasn’t just a PR move, it was a business masterstroke. From viral post-race interviews to record-breaking performances, Sha’Carri turned into a cultural phenomenon, and Nike was right there with her.
What’s Next for Sha’Carri’s Spikes?
Besides her current Maxfly 2s, Richardson recently teased the Nike Women’s Air Superfly, a sleek, silver reboot of a 2001 design, featuring minimalist branding and a bold, modern silhouette. Fans are already buzzing about a possible signature line dropping in 2026, rumored to include inclusive sizing, bold colors, and maybe even bedazzled spikes.
Richardson is also actively pushing Nike to create spikes for young fans and upcoming athletes who look up to her. If her track record is anything to go by, expect more jaw-dropping designs and electric performances in the years ahead.
Where Will She Race Next?
After the Brussels Diamond League, Richardson’s next major appearance will be at the 2025 Prefontaine Classic in Eugene, Oregon — a track where she’s made history before. It’ll mark her highly anticipated return since Paris, and you can bet she’ll have a fresh pair of custom spikes ready to light up Hayward Field.
