Noah Lyles isn’t just a sprinter, he’s a showman, a record-breaker, and one of the boldest personalities in modern track and field. With six world titles to his name and a career built on blistering speed and fearless swagger, Lyles continues to chase greatness with every stride. But behind those breathtaking performances lies a key ingredient to his success: the spikes on his feet.
The Brand Powering Lyles’ Speed
Since 2016, Adidas has been the official shoe sponsor of Noah Lyles. The partnership began shortly after the Olympic trials that year, where a teenage Lyles finished fourth in the 200m. Securing a deal with one of the world’s top sportswear brands while still in high school marked the start of a remarkable journey.
Adidas saw something special in the young sprinter, and together, they’ve built a relationship that extends beyond the track. From appearing in global campaigns, including a pre-Olympic anime series in 2021, to making waves at the Met Gala and starring in the Peacock/NBC docuseries “Unscripted”, Lyles has become one of the sport’s most visible stars.
In February 2024, Adidas renewed their contract with Lyles in a landmark deal, reportedly the richest in track and field since Usain Bolt’s retirement. The multi-year agreement covers both the 2024 Paris Olympics and the 2028 Los Angeles Games.
Custom Spikes Built for a Champion
When Noah Lyles takes to the starting blocks, he does so in footwear designed exclusively for him. His spikes aren’t just performance gear, they’re an extension of his persona. For his gold-medal-winning run in the 100m at the 2024 Paris Olympics, Lyles wore the Adidas Adizero Y-3 Prime SP3 Strung spikes.
These cutting-edge shoes combine Adidas’s performance innovation with high-fashion flair, thanks to a collaboration with Yohji Yamamoto’s Y-3 label. Featuring a STRUNG upper for a sock-like fit, a full-length spike plate for maximum propulsion, and Lightstrike Pro cushioning for explosive speed, these custom kicks are crafted to match Lyles’ relentless pursuit of excellence.
Where Fans Can Get a Pair
For fans inspired by Lyles’ record-breaking performances, there’s good news — the Adidas Adizero Prime SP3 Strung spikes are available to the public through Adidas’s official website and select specialty retailers. The spikes deliver lightweight support, superior traction, and race-day speed.
Those interested in the exclusive Y-3 collaboration edition might need to do some hunting, with platforms like KicksCrew and sprint-focused outlets like AllSpikes occasionally stocking limited pairs.
As Lyles gears up for the 2025 World Athletics Championships in Tokyo and sets his sights on gold at LA 2028, the spikes fueling his dominance are as bold, fast, and uncompromising as the man himself.
