What initially seemed like a devastating setback, a 70% pay cut and lack of maternity protection, became the catalyst for Allyson Felix.
Nike’s controversial ultimatum
At the peak of her career, Felix faced an unexpected challenge: motherhood. While pregnant, she naturally had to reduce her competition schedule. But instead of supporting her, Nike, her sponsor at the time, responded with a shocking demand: a 70% pay cut and no guaranteed maternity protections.
For Felix, a six-time Olympic gold medalist and the most decorated woman in track and field history, this was a wake-up call. Rather than accept the unfair terms, she walked away, a decision that would change her life.
A new beginning with Athleta and the birth of Saysh
Felix soon partnered with Athleta, a brand committed to women’s empowerment, which offered her the support Nike refused. But her journey didn’t stop there. Inspired by her own struggles, she launched Saysh, a women’s footwear brand designed by women, for women.
In an interview with Access Hollywood, Felix reflected on the split.
“Yeah, absolutely. I think I’m absolutely where I’m supposed to be… It helped me find my voice and just get the courage to say I don’t have to do this the traditional way.”
Unlike mainstream athletic shoes, which are often based on men’s foot molds, Saysh prioritizes women’s anatomy—with a wider forefoot and narrower heel for a perfect fit. The brand has since become a fast-growing success, proving that Felix’s bold move paid off.
Beyond business
Felix’s advocacy extends far beyond footwear. As a newly elected member of the International Olympic Committee’s Athletes’ Commission, she’s using her platform to address violence against women in sports.
The tragic murder of Kenyan runner Rebecca Cheptegei by her partner earlier this year deepened Felix’s resolve.
“There has to be a change in the culture. Something is not right, and it does make me worry,” she said.
What started as a painful split from Nike became a defining moment in Felix’s career—one that led to financial independence, entrepreneurial success, and a powerful voice for women athletes worldwide.
Today, Felix isn’t just a champion on the track; she’s a leader in business and advocacy, proving that sometimes the biggest setbacks lead to the greatest comebacks.
